SEO to grow your business: Imagine that you are a librarian but not a common one a librarian that needs to know every single book that exist on earth and people rely on you to find the exact book they need! How do you do it?
You need a process that will help you to know the content of each book and how all these books relate to each other’s. You will need to process a huge amount of data and provide the best matching book for each request! I don’t think this is an easy job, do you?
What is SEO? How it can grow your business in Dubai
Search engine such as google, Bing, Yahoo and others are the librarians of the world wide web (WWW), their software (called bots) constantly crawls the internet and index websites to process their content and understand how they relate to each other. Each search engine has a secret method to index these webpages and present the result to the internet users. This method uses on an algorithm to compile all these information and present it as a result list (search engine result page SERP).
Now if you are a website owner this result pages are very important as the higher ranking your website pages have in this result list the more traffic you will get! In order to achieve this as a website owner you have to make sure that your website contain the secret information the search engine are looking for and this is what we commonly call search engine optimization (SEO). Your website need to have all what the search engine is looking for to rank high and grow your business!
The good news is that we know the most common requirements needed by search engines and they are:
Keywords are the most important requirement for SEO.
A Keyword is an idea or a topic that define what is your content all about. In terms of SEO, this is the word or phrase searchers uses in their search queries. As a website owner and a content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.
This is what you define for your pages and your blog posts. Search engine pays a lot of attention to page title as they are supposed to summarize the page content as a book’s title. It’s even better if it contain the main keyword.
Hyperlinks between website or also called backlinks.
Search engine count a link from website to another as a recommendation. In these terms, a webpage with many links pointing to it is a signal to the search engine that this webpage has a great content. Some marketer tried to fool the system by creating non-authentic links and this lead to an algorithm update that penalizes these links instead of rewarding them.
The link text (anchor):
The text contained in the links also called anchor, matters as this will enforce the index of the keyword; it works like a recommendation for this particular keyword.
Search engine cares about reputation, a website with a long history of frequently refreshed content and relevant information tends to rank higher. Some web organization such as Alexa.com establish a global ranking to help on determining websites’ reputation.
Here are the top 10 website in the UAE according to Alexa.com:
These are the basic requirement for an effective SEO, the others are kept secret and they are constantly changed and refined. That’s one reason why your page ranking keep changing over time and it need a constant effort to maintain it.
Column five created a very nice infographics to summarize SEO factors:
As a summary SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of regular free traffic to your website through organic search engine results.
On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO”) in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page.
Off-site SEO (also called “off-page SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).
A search engine results page (SERP) is the list of results that a search engine returns in response to a specific word or phrase query.
Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a backlink.
Resources to learn SEO
There are lots of useful resources on the web to help learn more about SEO. Some of the key resources we recommend are as follows.
- SEO Starter Guide – From Google
- Google Search Quality Rater Guidelines – From Google
- Beginners Guide To SEO – From Moz
- Beginners Guide to Link Building – From Moz
- Beginners Guide to Content Marketing – From Moz
- SEO Spider Tool – From Screaming Frog
What is an SEO service provider:
An SEO service provider utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP). Typically, a business with a website and online presence will hire an experienced SEO service provider to improve its organic search engine result listings.
You can choose from the Digital Doctor Dubai packages for free regular traffic to your website.
Do you need an SEO consultant in Dubai?
You may consider de hire an SEO consultant to your business or practice if:
- You don’t have time to keep up with the regular changes in the SEO industry.
- You don’t have the time to learn SEO.
- Your skills are most useful elsewhere in your company.
- You don’t want to spend months testing SEO strategies that might or might not work.
- You want a personal, targeted SEO strategy.
- You can’t commit to an annual salary.
- You want someone with experience outside of your brand.
- But how do you find the right freelance SEO to ensure you don’t compromise quality?
Watch this video from google on how to hire an SEO consultant
Book a technical and search audit of your website
SEO consultant vs SEO agency
An SEO consultant is one person while an SEO agency is a group of consultant and other skills needed to perform all SEO actions.
A lot of business owners don’t understand what goes on at an SEO agency, meaning as far as they know, I juggle hats all day.
Here’s why hiring an SEO agency is so important to any business: 93 percent of online experiences begin with a search engine, and 47 percent of people click on one of the first three listings.
Now, in the online world there are two general types of SEO: legit SEO and non-legit SEO. Legit or white-hat SEO gains search rankings based on actual hard work and data. Black-hat or non-legit SEO involves shady methods that can get you to the top fast, but bans your domain forever if search engine discover that you gain ranking through illegitimate methods.
An SEO partnership is long-term, so you need to be sure of who you’re picking. Do you remember those black-hat techniques? You better want to avoid those.
Not all SEO companies or content marketing firms live up to their promises of more traffic, better rankings (Note: rankings aren’t the real measure of success), and more leads. Avoid any SEO company that promises anything like the following:
- Overnight rankings
- Doubled traffic
- Instant leads
- Search engine submissions
- X amount of backlinks
- Any sort of ROI projections
If you want promises like that, you can find them—but you’ll regret it later when the results aren’t what you signed up for.
List of top SEO companies in the UAE
Here is a top list of SEO companies in the UAE:
United SEO: as a full-service digital marketing company, we offer our clients in Dubai and Abu Dhabi a powerful range of digital marketing services to enhance their web presence, boost lead conversion, and grow their business.
This is my favorite personally as it’s the highest ranked agency for most related keywords to digital marketing and SEO.
Branex: International design company in Dubai
Digital nexa: Nexa has been at the forefront of digital marketing technology in the Middle East, providing over 800 clients a range of services including website design & development, content and inbound marketing including videography and photography, search engine optimisation and a wide range of social media services
Ingic: INGIC Solutions L.L.C, a leader of digital realm in UAE,
White hat media:Whitehats, a member of the Pharaon Group of Companies is an IT company based in Dubai providing solutions for Software, Networking and Communications support.
House of Comms: House of Comms brings passion to PR and digital communications, offering creative yet effective solutions to clients of all shapes and sizes.
The best SEO Company in Dubai
According to the MENA search awards:
The MENA Search Awards celebrate the expertise, talent and achievements of the search industry. It is regarded as the premiere celebration of SEO, PPC and content marketing in the Middle East & North Africa. The awards are also open to those based elsewhere around the globe who are delivering work for the MENA market.
but in a personal note I would consider SEOunited as the best SEO company in Dubai as their website is the best website to be ranked in google for all related SEO services keywords.
Hope you have a better understanding of what is Search Engine Optimization is all about and if you want to grow your business online please contact the Digital Doctor Dubai.